To stay ahead in a competitive market, hotels need to regularly review what similar properties are doing, how they price, what they offer, and how they respond to guests. This isn’t about copying, it’s about spotting opportunities to improve your own offering. Smart competitor analysis helps you make better pricing decisions, refine guest experiences, and stay aligned with traveller expectations. This guide breaks down exactly how to approach hotel competition research, what to focus on, and which tools to use for practical, ongoing insights.

Your hotel’s website might be filled with beautiful images, engaging content, and all the information a guest could need, but if it isn’t converting visitors into bookings, it’s not doing its job. Conversion rates are the heartbeat of your online strategy; they measure how effectively your website turns interest into action.

RoomStay, a leading provider of advanced booking engine solutions and travel tools designed to enhance hotels' direct conversion capabilities, is excited to announce its new integration with SiteMinder, the global hotel industry's leading open platform.

Metasearch platforms have revolutionised how travellers find and book accommodations. They aggregate results from multiple booking sites, allowing users to compare prices, availability, and reviews in real-time.

Discover how RoomStay enhances your hotel's direct bookings with SEO, Local EAT, detailed room pages, RoomRate, and the Guest Portal

Discover how superior UX design in hotel websites enhances guest experience and boosts booking conversions for revenue growth